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Farley & Company
CREATIVE COPYWRITING - PUBLIC RELATIONS - MEDIA STRATEGY CONSULTING A tactical asset for developing communications, determining the best means for reaching audiences and executing marketing plan strategies. Thomas L. Farley Primary skill: Writer and Media Relations Consultant Tom has 30 years of experience as a combat correspondent, newspaper reporter, magazine editor, public relations professional, and marketing communications agency executive. During the last 20 years, he's held senior positions in public relations at Carl Byoir & Associates (Foote, Cone & Belding), Lewis, Gilman & Kynett, Gray & Rogers, Al Paul Lefton, Gillespie, and Paolin & Sweeney, as well his own advertising agency, Farley & Roderick, a mid-sized firm which he founded and operated in Philadelphia for eight years. Tom has managed national campaigns and strategic projects for such blue chip accounts as AT&T, Black & Decker, Borg-Warner, Commodore Computer, Eaton Corp, NEC Home Electronics, Okidata, and the Business Data Systems Division of Zenith. The results of these efforts have been favorable coverage for clients in every news medium from network television to trade and business magazines, as well as national and regional newspapers, and on-line news services. He has written and produced dozens of industrial films, videos, and multi-image presentations, and has orchestrated press conferences and trade show exhibits in every major city from New York to San Francisco. He is a recipient of the Jesse H. Neal Award, the highest individual award presented by the Business Press Association of America for excellence in business journalism. If you have a product or service and a unique selling proposition, Farley & Company can help the world beat a path to your door. Call 215-564-1488 or E-Mail to tlfarley@erols.com.
Clients And Campaign Experience
Technology AMP Products Corporation Markets Electronic Switches, Connectors Product publicity and newsletters to promote high quality switches and connectors in the electronics market. Analytical Technologies, Inc. Leading Client/Server Systems Integrator Media and analyst relations supporting penetration of automotive, computer, utilities and financial markets. AT&T Creative Services Division Design and develop internal Intranet communications system for corporate public relations department. Bell & Howell, IBM, Xerox - LMO Computerized Mailhandling Systems Product publicity, trade show support, newsletter, feature writing, and media relations showcasing advanced systems. Capitol One Bank Major Issuer of VISA, Mastercard Media relations supporting spin-off from Signet Bank, and new interactive financial services site on the World Wide Web. Comfy North America Multimedia Computer System for Children Publicity, media relations, trade show support, and technology analyst relations for computer products and software for kids. Commodore Business Machines Marketer of Amiga Personal Computers Domestic and international media relations to support marketing of high end technologies and strategic initiatives. Decision Data Computer Corporation Markets Midrange Systems and Peripherals Integrated advertising, public relations, and brochures to support introduction of hybrid business computer system and printers. DiversiFax, Inc. Business Communications Systems Public relations, advertising, literature development for various divisions of supplier of facsimile & photocopy systems. Eastern TeleLogic Corp. Regional Business Telephony Provider Publicity, media relations, collateral materials supporting introduction of fiber optic business communications service. EMS Financial Services Provides Mortgages & Home Equity Loans Internet-oriented publicity and media relations introducing interactive Web site, speakers bureau and executive scriptwriting. Faxit Corporation Markets Public Facsimile Systems Integrated advertising and public relations to support installation of credit card driven fax machines in malls, airports, office towers. Grenada Computer Services Computer Systems Maintenance & Repair Collateral materials to support national marketing of retainer-based systems maintenance and repair services. Howtek Corporation Markets Scanners & Color Inkjet Printers Integrated advertising, public relations, and collateral materials to support full color peripherals sales to computer users. National Information Bureau Instantaneous On-Line Credit Reporting Publicity and media relations, trade show support, media presentation training, and op-ed style feature writing. NEC Home Electronics Markets Computers & Specialty Software Developed content for relational database software library of photographic images for use in advertising, publishing. Okidata Corporation Markets Personal Computer Peripherals Copywriting and design of product brochures relating to computer printers, fax machines, and electronic presentation boards. Orion Microsystems Markets Software for Accounting Firms Direct mail program to accounting firms to support introduction of integrated tax preparation and general ledger applications. PictureWare, Inc. Photo Management Software System Integrated advertising, public relations, and collateral materials to support marketing of advanced image management system. Robo Systems Corporation Markets Computer-Aided Design Software Integrated advertising, public relations, and collateral materials to promote CAD software to architects and engineers. Spectrum Information Technologies Cellular Communications Technologies Corporate/financial communications, media and analyst relations, crisis counseling during SEC investigation. Strategic Technologies, Inc. Third-Party Freight Tracking & Billing Publicity, media relations, and special events targeted to major corporate users of computerized logistics services. SPS Technologies Markets High Tech Fastening Systems Publicity, feature writing, and media relations for high technology fasteners and computerized assembly systems. VISA, Inc. Markets Employee Assessment Process Copywriting and design of product brochures to introduce new Internet-based 360š employee review and assessment process. Zenith Data Systems Markets Business & Personal Computers Media relations and product publicity to support introduction of Z-100 computer to school, government & military markets. Aviation & Aerospace Aerospatiale Markets General Aviation Aircraft Advertising and public relations for the introduction of the Rallye single engine aircraft to the North American marketplace. Air Atlantic Airlines Commuter Airline Advertising and public relations to fill seats on this small, central Pennsylvania scheduled airline. Aircraft Owners & Pilots Association Association of pilots and aircraft owners Public relations, promotions, and special events to increase membership and to draw attention of membership to air safety issues. Airpax Corporation Manufactures Electronic Components Product publicity, case history development, and audio-visual design targeting the aviation and aerospace markets. AUS, Inc. Rate Consulting, Training, Publishing Advertising, public relations and collateral design, and production to support various business units of mini-conglomerate. Aviation Career Academy Professional Pilot Technical Training Advertising, public relations, and collateral materials to build enrollment in both flight and aviation maintenance programs. FAA Technical Center (Then NAFEC) Air Safety Related Research Issues management, government relations targeting legislature to support funding for advanced aviation safety research. MBB Helicopter Markets Turbine Powered Helicopters Scripted 30-minute film to support marketing of BK117 twin-turbine helicopter to the police, fire, and rescue markets. Narco Avionics Markets Aircraft Instruments Advertising, public relations, special events to maintain leadership in avionics to the general aviation marketplace. North American Institute of Aviation Professional Pilot Technical Training Advertising, public relations, and collateral materials to build enrollment in both flight and aviation maintenance programs. Ransome Airlines/Allegheny Commuter Commuter Air Transport Public Relations and special events that helped company become the largest, most respected commuter airline in the world. Smiths Instruments Commercial Airline Instrumentation Public relations directed to the air transport marketplace to position Smiths as a leader in cockpit instrumentation. Consumer & Industrial Beneficial Savings Bank Community Banking Services Media relations and special projects relating to retirement of bank president and introduction of new management team. Black & Decker Mfr. Co. Power Tools & Accessories Product publicity and corporate communications to support global reindustrialization efforts of management. Eaton Corporation Automotive Systems & Components Corporate communications and employee relations supporting the divestiture of materials handling subsidiary. Essex PB&R Corp. Manufactures Portable Breathing Systems Issues management, marketing publicity, media relations, brochure development to introduce portable fire safety hood. Fidelity Bank Full Service Community Banking Audio-visual and presentation support activities to support market initiatives in the small business arena. Homasote Company Building Products from Recycled Materials Product publicity and collateral materials to support acceptance of environmentally friendly materials by architects and builders. Pennwalt (Now Elf Atochem) Plastic, Chemical & Architectural Products Publicity, audio-visual design & production, collateral materials targeting architects and facilities managers. Parker, McCay & Criscuolo Law Firm Media relations, marketing communications support materials, advertising, and event management for large regional firm. Permagrain Products Composite Flooring Systems Media relations, product publicity, and dealer network support activities targeting interior designers and architects. Rollins, Inc. Corporate Fleet Automobile Leasing Advertising, publicity, and monthly newsletters targeting fleet leasing customer base in business and industry. SEPTA Regional Transit Authority Media relations, issues management, and crisis communications to sustain ridership levels during massive rebuilding project. Scott Paper Co. Industrial Wipers and Paper Products Media relations, product publicity, audio-visual design and special events to support marketing of industrial paper products. Woodstream Corporation Outdoor Products and Sporting Goods Product publicity, video design and production supporting multiple lines of fishing, camping, and boating products. Yale Materials Handling Corp Manufactures Industrial Lift Trucks Marketing publicity, employee relations, and dealer support activities, including quarterly newsletter writing and production. York Division of Borg-Warner Markets Air Conditioning Systems Corporate communications, speechwriting, and special projects relating to board meetings, as well as dealer support activities. Healthcare AtlantiCare Health Maintenance Organization Publicity and membership communications support for growing HMO insurer in South Jersey area. Controlled Therapeutics Markets Transdermal Pharmaceuticals Strategic counseling to develop business and marketing plan, and investor relations in support of initial public offering. CorCell, Inc. Stem Cell Preservation & Immunology Strategic public relations counsel in preparation for initial marketing efforts to healthcare community and general public. Coriell Institute Biological Archive & Research Services Audio-visual scripting and design to market cellular baseline archives and research activities to healthcare providers. DataEdge Corp. Systems for New Drug Investigations Collateral materials to support marketing of software-driven research management program to pharmaceutical companies. Friends Hospital Regional Psychiatric Hospital Public relations, special events to support fundraising activities of development office, including event management. PharmaCare Pharmacy Benefits Management Firm Public relations, emphasizing media relations, and publicity efforts to help establish recognition for new company. McNeil Laboratories Pharmaceutical Company Audio-visual scripting and design to support introduction of broad spectrum antibiotic to the healthcare community. Hampton Health System Emotional & Behavioral Health Services Public relations and literature development to support broad range of service offerings in the Delaware Valley health market. Philadelphia Museum of Art Conservation and Education Institution Design, scripting, and production of a multimedia presentation titled Ars Medica which focused on the art of healing. Shared Medical Systems Provides On-Line Computer Services to the Healthcare Industry Audio-visual design services to support executive presentation program aimed at major hospitals and medical networks.
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